Givenchy Pour Homme Blue Label was designed to retain the elegance of the original version of this fragrance but add a few rebellious and carefree notes to give it a more relaxed and casual twist. Originally launched in 2004 and created by renowned perfumers Alberto Morillas and Ilias Ermenidis, Blue Label opens up with a classic citrus blend of grapefruit and bergamot giving a blast of freshness. The fragrance then combines spices such as cardamom and pepper with floral notes of lavender and Artemisia to create a scent which is masculine and rich. A classic woody base comprised of Vetiver and cedar finishes the fragrance with deep, rich tones which remain throughout the day.